Ceremonies / National Celebrations
Leila, the Land of Imagination
Produced by Balich Wonder Studio
— A groundbreaking show to celebrate the future of Saudi Arabia through the eyes of a young female character
After its first time in Saudi Arabia for the successful production of the 89th National Day celebrations, Balich Wonder Studio has been confirmed as General Entertainment Authority’s strategic partner for the large-scale show “Leila, the Land of Imagination” with the aim to celebrate the future of Saudi society with its strong roots and fulfilling lives. The show, attended by thousands of enthusiastic Saudis, was the Grand Finale of the Riyadh Season, a huge entertainment festival part of the Vision 2030 plan. Balich Wonder Studio all-female creative team worked inside and outside the Kingdom for over a year and a half to create an unforgettable experience for the audience that has generated over 9 millions online views of the show.
The essence of being Saudi has been captured by the protagonist of the show named Leila, an adventurous and dreamy 10-years old girl, that represents the symbol of the new Saudi generation living a changing reality. Leila led the audience into a journey through the beauties of her land, through their main elements. Before her eyes, Saudi Arabia unfolds as the land of imagination, where she discovers that everything is possible and that the future is in her hand, carved in its lines but also in the lines of her land.
The set design was inspired by Saudi Arabia’s heterogeneous essence of mountainous, desert, volcanic and coastal nature. The show has counted 488 performers, more than 600 costumes and 250 props pieces.
traditional local performers