Brand Experiences / Brand Events
F1 MILAN FESTIVAL 2018
Produced by Balich Wonder Studio
— An exciting destination experience in the heart of Milan for all F1 fans
Formula 1®, the world’s most prestigious motor racing competition, with the patronage of the city of Milan, entrusted to Balich Wonder Studio the creative and executive production of the 2018 formula 1 Milan Festival that took place in the iconic Darsena area of Lombardy’s capital city for a three-days event.
Opening up the exciting world of Formula 1 to the fans and bringing a new generation into the sport, the festival announced the return of Formula 1 to Milan, home of legendary motor racing brands Alfa Romeo and Pirelli.
The F1 Milan Festival ran at the same time as the Formula 1 Heineken Gran Premio d’Italia 2018, which took place at the historic Autodromo di Monza. It brought the excitement and passion of an F1 Grand Prix event into the very heart of the city, creating an exciting destination experience for fans.
For the first time ever, F1 was also in the heart of Milan, the Italian capital of design and business, and the fourth global city to host a F1 Fan Festival after London in July 2017, then Shanghai in April, and Marseille in June 2018. It was followed by the Miami Fan Festival in October 2018.
Thousand total admissions
Thousand visitors to the car run
Km of city circuit
Official Formula One drivers (2 Ferrari, 2 Sauber Alfa Romeo, 2 Toro Rosso)