Brand Experiences / Brand Events
Dubai World Cup Show
Produced by Balich Wonder Studio
— The widest video wall and a spectacular drone show for the most important horse racing event in the world.
The “widest” performance ever staged by Balich Wonder Studio for the 22nd edition of the Dubai World Cup, the most important horse racing event in the world.
The Dubai World Cup’s ‘home’, the Meydan Racecourse and Grandstand, is the world’s largest integrated racing facility, with a seating capacity of more than 60,000 spectators. It is the biggest venue Balich Wonder Studio had ever produced a live event in, 1.5 kilometres long, with one of the widest LED screens in the world, a whole football field long.
Balich Wonder Studio created a sequence of entertainment segments that provided a fil rouge for the whole day, integrating shows and races, using video content, special effects and live performances. The day ended with a literal bang: the sky was “lit up” by 80 synchronised drones and an unprecedented firework display followed by the concert of international superstar Sia.
The Dubai World Cup Show celebrated the whole world gathering in the place where passion for horses was born. The finest thoroughbreds, the greatest jockeys and spectators came from five continents to share that experience. The importance of the event was marked by the Vice President, Prime Minister of the UAE and Ruler of Dubai, HH Sheikh Mohammed bin Rashid Al Maktoum’s presence.
Synchronized drones show
The widest LED screens in the world