Brand Experiences / Brand Events
BVLGARI RESORT OPENING
Produced by Feelrouge
— A grand opening event with a special light installation.
Bulgari unveiled its brand fifth property on the sea-horse shaped Jumeirah island. During the grand opening, the resort shone of a special light under the sky of Dubai thanks to a huge and detailed architectural light design. The facade of the building and the island bridge became a light installation to present the resort to the city and welcome a thousand guests to the event. The beach club of the resort hosted a welcome cocktail on the sea with the first performance on the pool of a Bvlgari chorus that guided the audience. Italian culture was the heart of the event, including orchestral performances and the dance music of famous Italian deejay dj Mokai. A delectable Italian dinner was specially designed by Michelin- starred chef Niko Romito, the curator of Bulgari’s “Il Ristorante”.